As a flower shop owner, I understand the difference between ordinary flowers and those that are truly exceptional. When it comes to buying floral arrangements, the decision between buying from a local florist who buys professional-grade flowers straight from the farm versus an order gatherer or big box store can make all the difference.
First, let's clarify an order gatherer. An order gatherer is an online-only business operating within the floral industry, dedicated to marketing and gathering floral orders. They then forward these orders to a real florist to fulfill and deliver the order. The order gatherer does not work with flowers.
In this blog, we will explore why investing in top-quality blooms from local florists is the best choice.
- Uncompromising Freshness and Quality
Local florists purchase professional-grade flowers sourced directly from farms that offer unparalleled freshness and quality. When we source flowers directly from a reputable farm, we are tapping into a supply chain that prioritizes quality at every stage of production. These flowers are carefully cultivated, harvested at their peak, and shipped promptly and properly to ensure they arrive in the best possible condition. In contrast, flowers sold at big box stores are typically mass-produced and spend considerable time in transit and on store shelves. This extended journey, not in refrigerated trucks, results in compromised freshness and reduced vase life due to improper handling and storage.
- Extended Lifespan
Flowers from local florists are known for their longer vase life. We have the expertise to select and care for blooms that last, ensuring customer satisfaction. We are skilled in the care and conditioning of flowers, which can significantly extend the lifespan of your floral arrangements. Purchasing floral arrangements from a local florist means you get blooms while they are still fresh.
- Cost Savings and Order Accuracy
When purchasing flowers through an order gatherer or a national floral chain, your order is ultimately fulfilled by a local florist in the same vicinity. However, this process comes with added costs. You will incur an extra fee for the services of the big-name flower website, essentially acting as a middleman. Moreover, they will charge you for delivery and any additional features, pocketing these fees rather than passing them on to the local florist responsible for your order. Additionally, the images of the arrangements they display often do not accurately represent the actual arrangement.
- Personalized and Expert Arrangements
Local florists are artisans in their craft. We possess a wealth of knowledge and experience when it comes to flower selection and arrangement, allowing us to create customized arrangements that cater to specific occasions and preferences. Our expertise elevates the quality of each bouquet. This personal touch sets our flower shop apart and keeps customers coming back for more.
- Community Connection
By choosing local florists over order gatherers or big box stores, you contribute to the vitality of your community. Supporting local businesses keeps dollars within the local economy and strengthens the bond between customers and neighborhood shops. Spending at local businesses helps create jobs and fosters community well-being.
- Reliable and Transparent Service
Local florists offer dependable service. We are readily accessible to address customer inquiries, provide advice, and offer a personalized touch to each order. In contrast, order gatherers and big box stores lack the same level of customer support. Order gatherers and large floral shop chains utilize call center employees to handle calls for them, most of them know very little about flowers. Any inquiry or complaint you might have will go through these employees who will know very little about your order. If you order directly from your local florist, any concern you have about your order will be immediately addressed and remedied.
- Convenience of Delivery
In today's fast-paced world, convenience is a key factor for many customers. Flower delivery provides a convenient option for customers who may not have the time or means to pick up flowers in person from either a big box store or a local floral store. This service caters to those looking to send flowers as gifts or express sentiments on special occasions without the hassle of shopping. Flowers are often associated with surprises and special occasions. Delivery adds an element of surprise and delight for the recipient, as they receive a beautiful arrangement unexpectedly, making the gesture even more meaningful. This professional touch enhances the visual appeal of the flowers, creating a lasting impression.
In summary, choosing to buy professional-grade flowers from local florists, as opposed to order gatherers or big box retail chains, offers several distinct advantages. These benefits include exceptional freshness, prolonged vase life, personalized arrangements, expert craftsmanship, exceptional service, and convenient delivery.
Our unwavering commitment to delivering the finest flowers and service sets us apart in the industry. We aren't merely selling flowers; we are offering cherished moments of joy and beauty that endure in the hearts of our customers.